Sabrina Siu - Product Design Leader

Handwritten text saying 'HI, I'M' in white on a transparent background.

Handwritten white text on black background spelling 'SABRINA.'

I invest in the future of creators through voice, video, I invest in the future of creators through voice, video,

and audio mediums. Before this, I expanded AI tooling and audio mediums. Before this, I expanded AI tooling

for Backstage at Spotify, mentored designers & researchers for Backstage at Spotify, mentored designers & researchers

across New York City, and restored Superfund sites across New York City, and restored Superfund sites

along the Eastern Seaboard. along the Eastern Seaboard.

I invest in the future of creators I invest in the future of creators

through voice, video, and audio mediums. through voice, video, and audio mediums.

Before this, I expanded AI tooling Before this, I expanded AI tooling

for Backstage at Spotify, for Backstage at Spotify,

mentored designers and researchers mentored designers and researchers

across New York City, and restored across New York City, and restored

Superfund sites along the Eastern Seaboard. Superfund sites along the Eastern Seaboard.

I invest in the future I invest in the future

of creators through voice, of creators through voice,

video, and audio mediums. video, and audio mediums.

Before this, I expanded Before this, I expanded

AI tooling for Backstage AI tooling for Backstage

at Spotify, mentored at Spotify, mentored

designers and researchers designers and researchers

across New York City, across New York City,

and restored and restored

Superfund sites along Superfund sites along

the Eastern Seaboard. the Eastern Seaboard.

I set strategy for ScienceBox (now Workbench), the tool for Spotify Data and Machine Learning Engineers to prototype work and visualize insights, capturing 95.6% of its addressable market and increasing company-wide notebook usage by 5%.

Spotify Design Blog 2020, 2021

Open laptop displaying a ScienceBox Cloud project management interface with multiple project statuses and server details.

Right now, I lead design at Spotify for Creators - helping podcasters of all sizes grow, monetize, and manage their show in both audio and video formats.

Before that, I was at Spotify Ads, where I partnered cross-functionally across acquired companies' founders and Spotify global leadership to fold their products into our stack.

Prior to Spotify, I was a founding and lead designer at multiple B2B ML startups, designing systems that analyzed streaming data to focus equipment operator attention where it matters.

I am passionate about physical–digital systems, such as interactive hardware, responsive environments, and kinetic structures. I've published research articles about self actualizing shade structures (link). My background is in civil engineering with a focus in architecture.

If you're interested in learning more, drop your name and email address below and I'll reach out to schedule a chat.

Thank you! I'll get back to you soon.

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